Know Your Rights
Indexes and algorithms radically shape our lives. From credit to advertising, our every decision is captured and crunched into a multiverse of databases, and carefully distilled into probable behaviors. This result is highly-tuned media, thrust back upon us.
Corporate America has massive stockpiles of data, and they know our dirty tricks.
Witness the ads on this webpage. Google's algorithm searches my posts for common keywords. Customized advertising is then served back to the page, items that could interest my readers. (So far, Google seems a little confused by topic selection.)
The bugaboo is the unpredictability of human nature. We have a natural right to be passionate, nonsensical, improbable creatures. We should take this further by swapping Kroger cards, responding to surveys with unrealistic answers, and buying outlandish, surrealist product combinations at the giant megastores: twenty yards of bungee cord, a turbot, and a gentleman's hat.