Are You Literally A Complete Moron?
From a campaign advertisement by local politician Charlie Winburn:
The ad showed a masked man loading a revolver and said that one of the thug's bullets might have your name on it. "City leadership," it said, "is literally playing Russian roulette with your life."Blogger Brian Griffin denounces this as opportunism and a needless insult to the city. And while I strongly believe that public safety and the perception of crime are both real issues - the former has a terrible impact on the urban poor, while the latter sends everyone else into conniptions - the whole topic seems like a very poor subject for a campaign advertisement.
You can be a law-and-order candidate with a positive message, but it takes more skill and imagination than was apparently possessed by whoever came up with that one. Winburn - who has been endorsed by Rudy Giuliani in the past - should take a page from his political playbook.
Also, as an English major, I have become almost psychotically annoyed when people fail to use the term 'literally' in the right context. Here's how it works: If you say it's literally raining cats and dogs - then you mean that Cuddles and Buster are tumbling out of the clouds and splattering all over the pavement. It means it's really true. So unless Chuck Winburn is suggesting that the city is holding up a six-shooter with only one barrel loaded to the cranium of it's citizens, a la The Deer Hunter, he means it metaphorically.
The phrase is reserved for extraordinary circumstances, so people can understand that a statement is not mere hyperbole. If, for example, Mrs. Spacetropic sends me a text message on the way home from work that says one of our precious daughters literally pulled her arm out of her socket while attempting to reenact a Cirque de Soleil routine in the backyard with the family dog - then I divert my course towards the emergency room and begin scripting a fatherly lecture about careless horseplay.
Incidentally, conservative pundit Sean Hannity commits this lexical atrocity about every ten minutes. To the extent I've ever listened to his cloddish, unimaginative commentary (which seems to exist for no other reason than to make Rush Limbaugh look smarter) - he's constantly claiming that Hillary Clinton will literally be reaching for the voter's wallet if she is elected, or some-such - and as a result I find myself metaphorically ready to take out my radio with a sturdy old hammer.